|
|
| Marketing Career Course Institutions in India and Abroad |
Marketing starts with a well - defined market, focuses on customer needs, coordinates all the activities that will affect customers and produces profits by satisfying customers. The process starts with identification of the customer's needs by going in for customer's feedback. It is a comprehensive process comprising product pricing, distribution, promotion, packaging, etc. It entails satisfaction of consumer regarded as the focal point of the entire business organisation and in particular the marketing department. While marketing focuses on the needs of the consumers, selling is oriented towards that of the sellers themselves. Marketing, as a practice, originated in the middle of the 20th century both as a scientific process and an organised activity. It has been developed to its highest level in the USA. The education and qualification relevant to marketing is obtained at the post graduate level, i.e., MBA with specialisation in Marketing Management. In addition, there are certain management institutes which conduct diploma courses on marketing management and offer a PG diploma/ Diploma in Marketing/ Marketing and Sales. Graduation in any discipline is the minimum qualification required for entry to a course on Marketing Management. The selection for most institutes is based on an entrance test. The duration of the course may range from one to three years depending upon the course. Marketing is a function in every enterprise, the focus and nuances may vary from industry to industry. The sole purpose of marketing is to create customers, to keep him and to ensure that you profit by him. Today, the number of possible marketing careers is enormous. Some recent studies have found that more top executives are from the marketing field than any other area. Areas of specialisation can be many. INTERNATIONAL
MARKETING Further, the ability to communicate is essential for marketing jobs. Therefore, a marketing professional should have reasonably good command over English language and strong command over the regional language. A working knowledge of Hindi gives an edge to one's future career prospects. In the present age of rapidly changing technologies and information's, a background in computers always helps. Since their efforts contribute to the overall sales turnover of an organisation, sales persons occupy a key position in modern marketing. The sales managers has to achieve the targeted sales figures (as decided by the marketing manager or the seniors) through the sales team at his disposal. Also, the sales personnel of an organisation have to perform many useful ancillary services such as sales forecasting, market and consumer research, realisation of dues, dealing with complaints, etc. It is important to keep in mind that marketing is a comprehensive and total process, which starts with assessing the needs of the customers and then tries to meet those needs through implementation of different strategies related to product planning, pricing, etc. The behaviour and attitude of the personnel providing the services has an impact on the customer's overall perception of the service. Many people find marketing attractive, specially the youngsters, because it offers glamorous life style and an opportunity to travel extensively. But the job demands hard work combined with sincerity. A marketing person's job is to demonstrate and sell products. He can work as a company employee or as a distributor. The main task of the distributor is to design a distribution strategy of facilitate the smooth physical flow of products from the manufacturer to the market. In fact, distribution is the most important link between a manufacturer and his customers. As a result, distributors earn substantial amounts of money as incentives such as trips abroad, upon meeting sales targets. It is possible for people to participate in product launches or events as part time jobs. Students and housewives can often earn quite a lot by doing marketing jobs during their spare time. Students can also take up direct selling jobs in their vacations, which help them gain experience and confidence. The most basic form of marketing organisation is a function - oriented organisation, where each function is assigned to a specialist who reports to the marketing manager. The manner in which each sub - function is organised varies from one company to another, depending upon the unique combination of internal company attributes and external environmental factors. This kind of classification provides wide opportunity for advancement within the skill hierarchy. A fresher generally joins as a trainee sales representative in a medium organisation. After a service of few years and gaining more practical experience he many be promoted to higher posts like sales officer, sales executive, assistant sales manager, sales manager, marketing manager and ultimately marketing director. The earnings of marketing personnel are very lucrative. The remuneration depends more or less on two factors - the demand for and supply of, the services of a marketing professional in a particular area of the industry. The more common practice of compensation is a combination of salary and commission is an additional benefit for the extra effort of a salesman. The starting salary could range from Rs. 5,000 to Rs. 15,000 per month depending upon the organisation and candidate's experience. |
 |
 |
Home |
This Page Designed and Maintained by - Super InfoSoft Pvt.
Ltd | Exit | |